4. How does Net CRM touch the hard-to-reach customer?
Additional benefits of an Internet-based CRM program include the ability to sell your products or services to a hard-to-reach, financially well off Internet demographic that may screen out sales calls or file junk mail into the trash can. Internet users tend to be more educated, well-to-do, consumers that are not easy to reach through traditional mediums of communication such as TV or direct mail advertising. Providing an electronic “touch” that offers a compelling value on a product or service at the exact time your customer is looking for the goods or services your business provides is the smart, cost-effective way to do business.