3. How can the Internet play an integral part in CRM?

The Internet presents a medium of communication that can reach into your customer's or prospect's home in an interactive, personal manner. Unlike mass mediums of communication such as television, direct mail, print advertising, or radio, the Internet expands the opportunity to build a personal relationship with each customer. Direct 2 Net's DirectTouch program provides the ability for mass customization, non-intrusive feedback, and opt-in techniques.

Email marketing also offers a more cost-efficient solution than direct mail advertising. With high postal costs avoided and the ability to target more specific demographic segments, Email Marketing is now within reach of even small or medium-sized businesses. It can also be used in conjuction with, or as a follow up to, a direct mail campaign.