5. Is CRM on the Net a good investment for my business?
Does CRM require a large investment? Perhaps you’ve heard of expensive CRM solutions from IBM* or Siebel Systems* involving data mining, research tracking studies, and extensive automation. Many businesses do not have the resources or time to invest in such solutions. The fact is that the benefits of CRM may be much less costly than you might think. Chances are that your competitors may be looking at, or already have some type of CRM program in place.